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KMID : 1142920170010010129
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Public Health Affairs
2017 Volume.1 No. 1 p.129 ~ p.143
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Analysis of issues and trends in cosmetic plastic procedures using tweets from Twitters
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Kim Ja-Young
Park Ji-Jeong
Park Eun-Jung
Ji Seon-Mi
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Abstract
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Background: South Korea is well-known as one of top countries for plastic surgeries. However, there was no other trustworthy source of the number of plastic/cosmetic surgeries in Korea except the survey results from International Society of Aesthetic Plastic Surgery which was based on estimation. The emergence of social media is providing to researchers and public health officials an alternative opportunity to study health-related issues in real-time and extensive scope.
Objective: This paper introduced current issues and trend of cosmetic procedures/surgeries in Korea using social media analysis. We aimed to contribute to the analysis of the data, as well as presenting a quantitative interdisciplinary approach to analyze such open source data in the context of health issues.
Methods: We collected tweets referring to cosmetic procedures/surgeries from January 2012 to July 2013. After excluding spams, advertisements by hospitals, and retweets, 464,227 tweets were analyzed to capture the trend of tweets including change with seasons and months.
Results: During 19 months, the interest in cosmetic procedures/surgeries was highest in January 2013, but lowest in April-May in both 2012 and 2013. Regarding seasons, the interest in cosmetic procedures/surgeries was highest in winter followed by autumn, summer, and spring. The body parts with the highest interest was eyes (60.5%) followed by nose (15.4%), jaw (14.5%), skin (15.9%), and hair (2.6%).
Conclusions: We utilized the social medial analysis with atypical big data of tweets to assess current state and trend of cosmetic procedures/surgeries in which the public is very much interested. As there was no existing official statistics of cosmetic procedures/surgeries in Korea, it was not possible to compare the results with any other sources, but we could report how much the public was interested in cosmetic procedures/surgeries and how it has changes during 19 month-period. It would suggest the possibility that social media analysis would assess public interest and opinions especially in public health problems in which there was no previous information.
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KEYWORD
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Aesthetic Plastic surgery, issues and trends, Twitter, Social Media
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